6th Poll in a Year Finds Public Recognizes Liberal Tilt to Media
For the sixth time in a year, a national survey has found many more Americans see a news media bias to the left than to the right, and the latest poll released earlier this month by the Sacred Heart University Polling Institute, discovered "significantly declining percentages of Americans saying they believe all or most of media news reporting," with MSNBC (at a piddling four percent) and PBS (three percent) the least trusted for accurate reporting. Fox News, at 27 percent, was the most trusted, way ahead of second-best CNN at 14.6 percent. The Fairfield, Connecticut university's January 8 press release reported: "Just 19.6 percent of those surveyed could say they believe all or most news media reporting. This is down from 27.4 percent in 2003."
By a three-to-one margin "Americans see news media journalists and broadcasters (45.4 percent to 15.7 percent) as mostly or somewhat liberal over mostly or somewhat conservative," but for NPR and the New York Times recognition of a liberal tilt is closer to four-to-one.
That ratio for the New York Times matches a July poll by Rasmussen (see below).
[This item, by the MRC's Brent Baker, was posted early Monday morning on the MRC's blog, NewsBusters.org: newsbusters.org ]
An excerpt from the January 8 press release about the survey, based on 800 interviews, conducted November 26 to December 5:
AMERICANS SLAM NEWS MEDIA ON BELIEVABILITY
A Sacred Heart University Poll found significantly declining percentages of Americans saying they believe all or most of media news reporting. In the current national poll, just 19.6% of those surveyed could say they believe all or most news media reporting. This is down from 27.4% in 2003. Just under one-quarter, 23.9%, in 2007 said they believe little or none of reporting while 55.3% suggested they believe some media news reporting.
....The perception is growing among Americans that the news media attempts to influence public opinion -- from 79.3% strongly or somewhat agreeing in 2003 to 87.6% in 2007.
And, 86.0% agreed (strongly or somewhat) that the news media attempts to influence public policies -- up from 76.7% in 2003....
By four-to-one margins, Americans surveyed see The New York Times (41.9% to 11.8%) and National Public Radio (40.3% to 11.2%) as mostly or somewhat liberal over mostly or somewhat conservative.
By a three-to-one margin, Americans see news media journalists and broadcasters (45.4% to 15.7%) as mostly or somewhat liberal over mostly or somewhat conservative.
And, by a two-to-one margin, Americans see CNN (44.9% to 18.4%) and MSNBC (38.8% to 15.8%) as mostly or somewhat liberal over mostly or somewhat conservative.
Just Fox News was seen as mostly and somewhat conservative (48.7%) over mostly or somewhat liberal (22.3%).
The most trusted national TV news organizations, for accurate reporting, in declining order included: Fox News (27.0%), CNN (14.6%), and NBC News (10.90%). These were followed by ABC News (7.0%), local news (6.9%), CBS News (6.8%) MSNBC (4.0%), PBS News (3.0%), CNBC (0.6%) and CBN (0.5%).
In 2003, CNN led Fox News on "trust most for accurate reporting" 23.8% to 14.6%.
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