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Monday, June 07, 2010

'Shrek' holds No. 1 at box office for third-straight week

They're not making blockbusters like they used to. The fourth installment in the "Shrek" series kept the No. 1 position at the weekend box office for a third weekend, but the film's receipts have been disappointing each week.

From Brandon Gray's weekly analysis at BoxOfficeMojo.com:
With four new nationwide releases that lacked broad appeal, the weak box office continued, allowing "Shrek Forever After" to spend a third weekend in the lead. Overall business hit a 13-year low for the first weekend of June, and it was down 22 percent from the same timeframe last year when "The Hangover" debuted.

Though "Shrek Forever After" has held court atop the weekend box office longer than any previous "Shrek," its business still trailed its predecessors by a wide margin, which is what counts because ranking first is more dependent on what else is playing at the moment than a movie's staying power. The presumably final ogre sequel nabbed $25.5 million, increasing its sum to $183.2 million in 17 days.

"Shrek Forever After" was down 41 percent, which was a better hold than the 47 percent drops of "Shrek 2" and "Shrek the Third," but it had a lower-grossing third weekend than any previous "Shrek."

"Shrek the Third" had made $255.9 million through its third weekend, and, even though "Shrek 4's" comparable gross-to-date is higher than the first "Shrek," "Shrek 4's" estimated attendance lags nearly 30 percent behind "Shrek 1."

"Shrek 4's" 3D share rose to 67 percent this weekend, and 3D now represents 62 percent of the total.
Here's this week's Top 5 at the Box Office:

1. "Shrek Forever After," Paramount, $25,486,465, 4,386 locations, $5,811 average, $183,229,453, three weeks.
2. "Get Him to the Greek," Universal, $17,570,955, 2,697 locations, $6,515 average, $17,570,955, one week.
3. "Killers," Lionsgate, $15,837,266, 2,859 locations, $5,539 average, $15,837,266, one week.
4. "Prince of Persia: The Sands of Time," Disney, $14,019,131, 3,646 locations, $3,845 average, $59,621,721, two weeks.
5. "Sex and the City 2," Warner Bros., $12,344,303, 3,445 locations, $3,583 average, $73,128,387, two weeks.

For more on the weekend totals, follow the link below:

Weekend Box Office Results for June 4-6, 2010 - Box Office Mojo

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