Columnist: Buyer's Remorse By Obama Voters

A new book argues that Barack Obama was marketed as a "new-and-improved" product, like toothpaste or toilet paper. Unfortunately, there's a no-return policy on this defective product.

From an interesting new column by Mary Young in the Reading Eagle about the regret so many voters have expressed in electing an inexperienced socialist-wannabe as president:

The level of support Barack Obama garnered during his campaign for the presidency was phenomenal.

Now, many of the people who worked so hard to get him elected are disenchanted. They know they're unhappy with the way things are going, but may not understand why they feel as though Obama let them down.

Dr. Gary Kaskowitz, an associate professor of management specializing in marketing at Moravian College in Bethlehem, gives us the inside scoop in his book, "Brand It Like Barack."

Kaskowitz said there was no magic to Obama's campaign. It was just good marketing.

Mary Young: Obama voters and buyer's remorse