From Jon Friedman at MarketWatch:
NEW YORK (MarketWatch) -- Already entrenched as No. 1 in the cable-television news wars, Fox News Channel on Monday hired Sarah Palin as a contributor and strengthened itself further.Sarah Palin, Fox: looks like a winner Jon Friedman's Media Web - MarketWatch
The arrangement, reported in the New York Times, has the potential of playing out as a big win for both parties. Read blog item about Palin signing with Fox.
For Fox, the addition gives its conservative political base one more reason to tune in, as Palin is the darling of many sectors of the Republican Party. Fox has surged far ahead of rivals CNN and MSNBC), so it isn't necessarily fretting about losing its sizable advantage in the ratings. But it's always good business to give the people what they want, and they can't get enough of Palin.
Palin, for her part, now has an opportunity to appear as an expert commentator on political and family issues. This enables her to stay in the public eye prior to the 2012 presidential election.
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