Endorsed Republican Lance Rogers may be raking in the backing of party leaders and fellow politicians, but Lisa Paolino is taking her message directly to the people of Pennsylvania's 17th Senatorial District.
The Paolino for Senate Committee announced it has launched its first TV ad with five weeks to go until the Pennsylvania's April 22 Primary Election.
The 30-second spot, entitled "Message," is the first by a candidate in the race, according to Paolino's camp.
It will air on local cable stations across the 17th Senate District, comprised of 11 towns in Delaware and Montgomery counties.
Television advertising is rare for state legislative races, especially a primary contest. But this race is drawing a lot of interest. It's a rare opportunity for Republicans to take a Senate district that was considered a safe Democratic seat. Republicans hold a 29-21 majority in the 50-member state Senate.
In the ad, Paolino, declares that "Harrisburg is a mess" and needs a new look, according to a press release. Paolino goes on to say that it's time to send "a clear message to Harrisburg …we're going to make a change for the better."
She pledges to continue to work to "protect open space, hold the line on taxes and hold corrupt politicians accountable."
The ad can be viewed online at http://Paolino.notlong.com or on her Web site, www.LisaPaolino.com
The 17th Senate District is held by Democrat Connie Williams, who is not seeking re-election. The only Democrat running for the seat is state Rep. Daylin Leach.
Paolino is facing Lance Rogers in the April 22 primary.
The 17th State Senate District is comprised of Radnor and Haverford townships in Delaware County, and the towns of Bridgeport, Conshohocken, West Conshohocken, Narberth, Norristown, East Norriton, Lower Merion, Plymouth and Upper Merion in Montgomery County.