Columnist: Ignore the Exit Polls

Pittsburgh Tribune-Review columnist/blogger Salena Zito offers The Top 10 Reasons To Ignore Exit Polls at her Forty-Fourth Estate blog.

They include:

1. Exit polls have a much larger intrinsic margin for error than regular polls. This is because of what are known as cluster sampling techniques. Exit polls are not conducted at all precincts, but only at some fraction thereof. Although these precincts are selected at random and are supposed to be reflective of their states as a whole, this introduces another opportunity for error to occur (say, for instance, that a particular precinct has been canvassed especially heavily by one of the campaigns). This makes the margins for error somewhere between 50-90% higher than they would be for comparable telephone surveys.

2. Exit polls have consistently overstated the Democratic share of the vote. Many of you will recall this happening in 2004, when leaked exit polls suggested that John Kerry would have a much better day than he actually had. But this phenomenon was hardly unique to 2004. In 2000, for instance, exit polls had Al Gore winning states like Alabama and Georgia (!). If you go back and watch The War Room, you'll find George Stephanopoulos and James Carville gloating over exit polls showing Bill Clinton winning states like Indiana and Texas, which of course he did not win.

3. Exit polls were particularly bad in this year's primaries. They overstated Barack Obama's performance by an average of about 7 points.

Read the rest at her blog.