"Alice in Wonderland (2010)" topped the box office this weekend with an estimated $116.3 million, ranking as the highest-grossing opening weekend ever outside of May, July and November and sixth overall, according to BoxOfficeMojo.comThis 3-D thing is here to stay.
From Brandon Gray's analysis at BoxOfficeMojo.com:
Audiences clamored to see Alice in Wonderland (2010) as if they were late for an important date, delivering an estimated $116.3 million opening weekend. That's more in just three days than the total gross of any other 2010 release. Alice's corpulent start drove the highest-grossing March weekend ever: overall business boomed 68 percent over the same timeframe last year, when Watchmen debuted.
Showing on approximately 7,400 screens at 3,728 sites, Alice in Wonderland's opening stands as not only the all time biggest for the month of March, but as the highest-grossing ever for a movie released outside of May, July or November and sixth overall. It's a career best for director Tim Burton, surpassing Planet of the Apes (2001)'s $68.5 million, and second best for top-billed actor Johnny Depp, behind the second Pirates of the Caribbean. Alice marks the seventh collaboration between Mr. Burton and Mr. Depp, and its debut handily eclipsed their previous high together, Charlie and the Chocolate Factory ($56.2 million).
Around 70 percent or over $80 million of Alice in Wonderland's opening was viewed through the 3D looking glass, topping Avatar's $55 million as the biggest 3D launch ever. Alice played at a record 2,251 3D sites, compared to Avatar's 2,038. Alice also set a new opening milestone for IMAX, grossing an estimated $11.9 million at 188 sites (included in the totals). The previous benchmark was Avatar's $9.5 million at 178 sites. Combined, the 3D and IMAX ticket premiums over normal prices appear to have added about $22 million to Alice's gross.
WEEKEND TOP 5 STUDIO ESTIMATES, MARCH 5-7, 2010
Rank. Movie Title (Distributor)
Weekend Gross | Theaters | Total Gross | Week #
1. Alice in Wonderland (2010) (Buena Vista)
$116.3 million | 3,728 | $116.3 million | 1
2. Brooklyn's Finest (Overture Films)
$13.5 million | 1,936 | $13.5 million | 1
3. Shutter Island (Paramount)
$13.3 million | 3,178 | $95.8 million | 3
4. Cop Out (Warner Bros.)
$9.1 million | 3,150 | $32.4 million | 2
5. Avatar (Fox)
$7.7 million | 2,163 | $720.2 million | 12
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